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Against university marketing

There’s a gently scathing inditement of university marketing in today’s WonkHE newsletter. I’ve been interested in university marketing for years, without ever having written properly on the topic. I find it fascinating to see how universities choose to position themselves to (imagined) publics, as well as what this positioning says about […]

dealing with ‘detractors’

An interesting snippet in Infoglut, by Mark Andrejevic, Loc 1404 describes how sentiment analysis is being deployed to deal with ‘detractors’: The goal is not to describe but to affect and effect – to stimulate word of mouth, to promote engagement and, in some cases, to thwart it. One sentiment […]