Tag: marketing

My notes on What image types do universities post online? Twitter has become a mainstream activity for universities in the UK and the US, with most institutions now having a presence. The platform has taken an image based turn over the last few years, since native photo sharing was introduced in 2011 and Twitpic et […]

There’s a gently scathing inditement of university marketing in today’s WonkHE newsletter. I’ve been interested in university marketing for years, without ever having written properly on the topic. I find it fascinating to see how universities choose to position themselves to (imagined) publics, as well as what this positioning says about them and the context within […]

An interesting snippet in Infoglut, by Mark Andrejevic, Loc 1404 describes how sentiment analysis is being deployed to deal with ‘detractors’: The goal is not to describe but to affect and effect – to stimulate word of mouth, to promote engagement and, in some cases, to thwart it. One sentiment analysis company, for example, promises, […]

Watching channel 4 this evening, I encountered the NPower Price Promise which communicates their guarantee to always let consumers know the cheapest tariff available to them: Except this ‘Npower Price Promise’ isn’t a deliberate policy to ‘stand up for customers’. It’s a requirement by the regulator that came into force on 26 August 2013: Give […]

I don’t like ‘viral videos’. I like many videos that have gone viral. But the notion of producing ‘viral videos’, with a deliberate strategy to engender virality, irritates me – it entrenches commodification of internet culture, often involves trying so hard that it doesn’t work and contributes to the blurring of the boundary between commercial and non-commercial […]