Big Data Behaviourism


Screen shot 2013-11-10 at 18.52.13

From Science Rock Stars



4 responses to “Big Data Behaviourism”

  1. Mark,

    I took a quick peek at the site. They are trying to machine learn (from their behavior) what people are likely to do. They are ‘explaining’ why people choose X rather than Y only in a probabilistic sense, if that even constitutes explanation. For their purposes, and those of their clients, maybe that’s enough. So, I’m not sure what you mean by ‘behaviourism’ or why, for the intended purpose, it is (if it is) a ‘bad, bad, thing’.


  2. By behaviourism I mean exactly what you say (but orientated towards ‘big data’ which is what I find it interesting) and I didn’t say it was a ‘bad, bad, thing’!

  3. Ok. Lacking ‘big data’ about you, I imputed to you a motive in order to ‘explain’ your penultimate blog post. Maybe I should use machine learning on your blog entries instead. 🙂

    I’ve heard dogs can infer intention from human behavior. As one character in a J. P. Donleavy novel said, “Bow Wow”.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.