This essay on ‘the cult of cruelty’ has some interesting points to make about the role of what danah boyd calls persistence and searchability in facilitating incivility online. It makes it possible to trawl through someone’s activity, enabling a degree of engagement with choices and representations that would not otherwise be possible:
I’ve been thinking about this a lot lately — the ways in which people exact their hurt. It’s common for people to subtweet about their hate-follows and hate-reads. Nothing distinguishes between the hate cultivated for people we know as opposed to strangers — we’re all fair game for someone else’s vitriol. People have no problem playing armchair therapist; they analyze our lives from a computer screen and then proceed to deliver play-by-play commentary on how we should live our lives based on how they live theirs. Many have come to believe that an online representation of one aspect of our lives is the complete story, the whole of our lives. Who we are, the content of our character, is reduced to what we choose to publish. The choices we make — from what we wear to how we parent and whom we love — should be obvious based on the collective’s personal experience and we’re admonished in text or in forums for “not getting it”. We crave authenticity yet we vilify others for their public missteps, for being human. People talk smack behind our backs to then kiss-kiss, hey, how are you? to our face. People leave hateful comments tearing apart our appearance: Why is she naked in every picture on Instagram…ugh! Who does she think she is? Why does she wear such unflattering clothes? If she didn’t want to hear about how bad she looks she shouldn’t be posting pictures of herself online. Apparently, being public is an open invitation for hate, and it’s frightening that groups exist on the Internet devoted to the care and feeding of that hate.
It also makes it possible to trawl back through the incivility that has been directed at us:
We live in a country that espouses free speech, but many are forced into silence in fear of the hate avalanche. In a private Facebook group, many women talk about not reading the comments of their published articles out of self-preservation. “Don’t read the comments” is a constant refrain. Women leave social media because they’re beaten down by people in fear of losing their privilege. A whole group of people has been reduced to a patronizing “snowflake” moniker because of their inability to toughen up, and it’s as if the Internet has become Darwinian in the sense that only those who hate, and those who can withstand and endure that hate, survive. A few years ago, I was the subject of a man’s ire, someone whom I believe I knew (or at least had come into contact with during my agency career, which makes the whole situation that much more unsettling), who wrote about how much he hated me because I stood up for women who had been ridiculed online because of their appearance. Fifteen years ago, a small circle of literary bloggers posted cruel blind items about me and I remember being at work, in front of my computer, reading these posts and my whole body going numb.t
There’s an excellent overview of ‘hate reading’ here:
Underlying all this is a weirdly common human tendency toward “hate-reading.” Call it that for short, at least, because it also includes “hate-listening” and “hate-watching.” In short, many people seem strangely drawn to material that they know, even before they’re exposed to it, will infuriate them. And hate-reading in its purest form involves not just seeking out the aggregated fodder of Media Matters or Newsbusters, but actually going straight to the source: a conservative mainlining Keith Olbermann; a liberal recklessly exposing herself to a Rush Limbaugh monologue.
A lot of us do this, but why? No one knows for sure, but there are a few potential explanations. One is that hate-reading simply makes us feel good by offering up an endless succession of “the emperor has no clothes” moments with regard to our political adversaries. In this view, we specifically seek out the anti-wisdom of whoever appears dumbest and most hateful as a means of bolstering our own sense of righteousness. “If the commentary is dumb enough, it may actually have a boomerang effect in that it reassures us that our opponents aren’t very smart or accurate,” said Mary McNaughton-Cassill, a media psychologist at the University of Texas San Antonio.