This is a fascinating finding from a report tracking engagement rates for influencers within a number of sectors. This finding from Instagram reflects my hunch the same thing has happened on Twitter. There are a number of reasons that can be invoked here: the commercial imperatives leading to the decline of organic reach, algorithm tweaks […]
Tag: attention economy
This is an extract from Social Media for Academics 2. If you like it please consider buying the book! Social media hasn’t created the celebrity academic but it has made it a category to which a greater number and range of people might aspire. It can be a gateway to the familiar markers of esteem […]
The Attention Economy and the Net is a remarkably prescient piece, widely seen to have coined the eponymous term and containing insights which are still relevant two decades later. The framing of the economy unsurprisingly shapes the approach he adopts and it creates a focus on exchange which I find problematic in some respects. This isn’t […]
This is the provocative phrase which James Williams uses to describe the attention economy on pg 87 of Stand Out of Our Light: Uncritical deployment of the human-as-computer metaphor is today the well of a vast swamp of irrelevant prognostications about the human future. If people were computers, however, the appropriate description of the digital […]
A great essay by Ethan Zuckerman, which raises the crucial question of infrastructural dependency within the digital university. We can overcome this partly through cultural change (e.g. the importance of a domain of one’s own and boycotting companies like academia.edu) but there are institutional factors limiting the potential reach of these strategies. To what extent is […]
From Douglas Rushkoff’s Throwing Rocks at the Google Bus, loc 2256: Besides, consumer research is all about winning some portion of a fixed number of purchases. It doesn’t create more consumption. If anything, technological solutions tend to make markets smaller and less likely to spawn associated industries in shipping, resource management, and labor services. Digital […]
