The economic limitations of the attention economy

From Douglas Rushkoff’s Throwing Rocks at the Google Bus, loc 2256:

Besides, consumer research is all about winning some portion of a fixed number of purchases. It doesn’t create more consumption. If anything, technological solutions tend to make markets smaller and less likely to spawn associated industries in shipping, resource management, and labor services.

Digital advertising might ultimately capture the entirety of advertising budgets, but it does nothing to expand these budgets. There are upper limits on the revenue growth of the corporations that define the ‘attention economy’: how are they going to respond to these?

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