Tag: advertising

My notes on What image types do universities post online? Twitter has become a mainstream activity for universities in the UK and the US, with most institutions now having a presence. The platform has taken an image based turn over the last few years, since native photo sharing was introduced in 2011 and Twitpic et […]

There’s an interesting extract in Roger McNamee’s Zucked about how strategically Facebook have reduced the significance of organic reach (i.e. unpaid distribution of content) on the platform. The promise of being able to communicate directly to a vast audience through Facebook pages has been central to the motivation of individuals, networks and organisations who have […]

I came across this extract on loc 1342-1360 of Frenemies, Ken Auletta’s new book about the declining fortunes of the advertising industry, detailing an intervention made by thought leader extraordinaire Rishad Tobaccowala, chief strategist at  Publicis groupe. It was in the context of a meeting between executives from a range of agencies and Bank of America to […]

There’s a gently scathing inditement of university marketing in today’s WonkHE newsletter. I’ve been interested in university marketing for years, without ever having written properly on the topic. I find it fascinating to see how universities choose to position themselves to (imagined) publics, as well as what this positioning says about them and the context within […]

From Douglas Rushkoff’s Throwing Rocks at the Google Bus, loc 2256: Besides, consumer research is all about winning some portion of a fixed number of purchases. It doesn’t create more consumption. If anything, technological solutions tend to make markets smaller and less likely to spawn associated industries in shipping, resource management, and labor services. Digital […]

From Spam: A Shadow History of the Internet by Finn Brunton pg 197. The thesis of this impressive book is that what we call ‘spam’ is fundamentally a deliberate and disenguous violation of salience: it’s because of the vast array of new instances of salience being opened up, in which we search for and have […]

On a cold Sunday morning watching Frasier in bed in my hotel room, I was slightly amazed to see an advert for Staffordshire university on channel 4. What makes it even more surprising is that they’re offering £1000 to people who enroll with them who registered it as their first choice. The advert proclaims that […]

Useful account of the role of ‘lead generators’ in generating ‘distinct digital-advertising landscapes’ with significant socio-economic ramifications. The filter bubble isn’t just a matter of cultural constraint: As the big piles of data online continue to grow, these issues will become more pronounced. Information filters that control what version of the Internet a person sees […]

Watching channel 4 this evening, I encountered the NPower Price Promise which communicates their guarantee to always let consumers know the cheapest tariff available to them: Except this ‘Npower Price Promise’ isn’t a deliberate policy to ‘stand up for customers’. It’s a requirement by the regulator that came into force on 26 August 2013: Give […]

Advertising is no less important in producing and regulating the new spirit of capitalism. It too conducts a subtle game of instrumentalizing unhappiness and dissatisfaction with capitalism as a motivation for consumption. This was witnessed as early as the 1920s, when American marketers targeted a growing collective sense of ennui and alienation from urban-capitalist existence, a feeling […]