a DDoS attack on the human will  

This is the provocative phrase which James Williams uses to describe the attention economy on pg 87 of Stand Out of Our Light:

Uncritical deployment of the human-as-computer metaphor is today the well of a vast swamp of irrelevant prognostications about the human future. If people were computers, however, the appropriate description of the digital attention economy’s incursions upon their processing capacities would be that of the distributed denial-of-service, or DDoS, attack. In a DDoS attack, the attacker controls many computers and uses them to send many repeated requests to the target computer, effectively overwhelming its capacity to communicate with any other computer. The competition to monopolize our attention is like a DDoS attack against the human will.

I find this a curious description because a DDoS attack is a deliberate action undertaken in a coordinated way with malign intent. None of these descriptions are true of the attention economy, with even its deliberateness being a matter of individual action rather than aggregate outcome; the problem comes because multiple actors make demands on our attention at once, rather than there being a concerted effort to overwhelm us. In fact overpowering us might even be contrary to their interests.

I find the force this description has for Williams strange because it’s an obviously bad description in an otherwise well written book. I suspect it reflects the politics underpinning the book which I want to write about in a different post. As he says on pg 89, he sees this as a politics beyond politics, a meta game which define stage horizon of political life. It’s a framing which reduces the complexity of politics into the detrimental effects of tech firms upon our attentional capacities:

As a result, we ought to understand them as the ground of first political struggle, the politics behind politics. It is now impossible to achieve any political reform worth having without first reforming the totalistic forces that guide our attention and our lives.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.