Tag: apple

From Zizek’s Trouble in Paradise, pg 57. This isn’t necessarily the case but it’s a claim that holds true in the absence of personal tech skills and a disposition to  exercise then: The paradox is that, the more the small item (smartphone or iPod) I hold in my hand is personalized, easy to use, ‘transparent’ […]

From Battle of the Titans loc 1056: From his office on the second floor of IL 2 on Apple’s campus, Forstall started pulling in some of the best engineers from around the company, creating lockdown areas all over the building as he went. “If you were working weekends, you’d see the construction crews come in […]

From Battle of the Titans loc 543. I’m intruiged by non-disclosure of non-disclosure agreements: why stop there? Surely this could be grounds for an infinite loop? More seriously, I wonder how this effects the framing of the proposition to potential staff: is there a performative element to this in order to convey the importance of […]

I wrote last week about the notion of ‘business for punks’ propounded by the founder of BrewDog. This little snippet from Battle of the Titans reflects a similar ethos. Is Silicon Valley full of people who understand themselves as ‘doing business for punks’: is this the ethos underlying a commitment to ‘disruption’? From loc 333: Jobs […]

From Battle of the Titans, loc 113-127. This dynamic seems likely to intensify with time: A lot of what we buy via Apple’s iTunes store—apps, music, movies, TV shows, books, etc.—doesn’t work easily on Android devices or at all, and vice versa. And both companies know that the more money each of us spends on […]

From Jony Ive, by Leander Kahney, pg 104: Jobs aimed at making innovative products again, but he didn’t want to compete in the broader market for personal computers, which was dominated by companies making generic machines for Microsoft’s Windows operating system. These companies competed on price, not features or ease of use. Jobs figured theirs […]

From Jony Ive, by Leander Kahney, pg 101-102: Much was about to change in how Apple was run, beginning with the product lineup. When Jobs returned to Apple in 1997, the company had forty products on the market. To appreciate the baffling nature of Apple’s kitchen- sink strategy at the time, consider the company’s computer […]

From Jony Ive, by Leander Kahney, pg 72: The production schedules also got shorter and shorter. When Brunner first started at Apple, the product development cycle was eighteen months or more. ‘It was crazy generous,’ Brunner said. ‘You had an amazing amount of time to make something work.’ Within a couple of years, however, the […]

I found this description of work undertaken in the apple design lab, long before the design of the iPhone, extremely interesting. From Jony Ive, by Leander Kahney, pg 54-56: The idea was to explore a suite of mobile products even further off in the future. Brunner and his team felt confident that the new PowerBook […]

My initial impressions of Bernard Stiegler were far from positive, largely ensuing from the sheer incomprehensibility of his writing. However this essay by Mark Featherstone (HT Emma Head) has reminded me why I bought Stiegler’s books in the first place after a few people explained the themes he addresses in his work. Featherstone is concerned with Stiegler’s […]

Since installing it on my first generation iPad mini a month ago: My iPad now crashes on a daily basis. I can make this happen slightly less frequently by judiciously closing background applications but, even so, it now tends to crash at least once each day (I use my iPad a lot) whereas previously it not […]