• The paradox of personalisation 

• the creative destruction of intra-organisational conflict

• the obsessive secrecy of Apple

• the psychology of business for punks

• The Platform Wars

• the origins of apple as a luxury goods company 

• organisational minimalism

• cognitive triage and the acceleration of design

• imagining the apple ecosystem 

• Why does the iPhone matter to us?

• Is this how the Circle got started….?

• Did iOS 7 ruin anyone else’s iPad or just mine?