I wrote last week about the notion of ‘business for punks’ propounded by the founder of BrewDog. This little snippet from Battle of the Titans reflects a similar ethos. Is Silicon Valley full of people who understand themselves as ‘doing business for punks’: is this the ethos underlying a commitment to ‘disruption’? From loc 333:
Jobs was personally offended 11 by this way of doing business and wanted no part of it. “We’re not the greatest at selling to the Fortune 500, and there are five hundred of them—five hundred CIOs [chief information officers] that are orifices you have to go through to get” that business. “In the cell phone business there are five. We don’t even like dealing with five hundred companies. We’d rather run an ad for millions and let everyone make up their own mind. You can imagine what we thought about dealing with five,” he said during an onstage interview at the All Things D conference in May 2003. Translation: I am not about to spend hundreds of millions of dollars to have a bunch of suits tell me how to build and sell my phone.
The assumed meritocracy of appealing directly to the public is counter posed to the stuffy intermediaries with a vested interest in established way of doing things.