Thanks to Matthew Reisz for putting together this excellent piece after we spoke last week. There’s a substantive article but he also compiled these ten tips (which I definitely didn’t offer sequentially off the top of my head!) to finish it off:
- Think through carefully exactly what you want to achieve by engaging with social media
- Consider producing social media content as a normal part of your working life
- Develop a sense of the advantages and limitations of each different platform
- Be realistic about the time available to you – it may be more effective to engage on one platform than to spread yourself across many
- Be aware of who might see what you are publishing online, but don’t become paralysed by overestimating your visibility and the potential risks that come from this
- Make your blogs easier to find and navigate by tagging and categorising the contents
- Always include details of your blog in any conference presentations
- Make sure all your friends, colleagues and collaborators know about your blog
- Set up automated links on Twitter to announce each new blogpost – and allow people to subscribe to your blogs by email
- If you use Twitter to promote a blog post, make sure the title is clear and self-explanatory.
Comparing the follower counts for Twitter feeds based on the 2014 REF results (i.e. I mean ‘top’ in a very narrow sense) and an unsystematically chosen selection of the Twitter feeds I’ve been scrutinising this morning as I finish off the book.
Oxford University: 231,000
Cambridge University: 200,000
Shit Academics Say: 129,000
Nein Quarterly: 114,000
Lego Academics: 51,000
Cardiff University: 44,800
Warwick University: 44,300
LSE Politics & Policy: 40,800*
LSE Events: 40,600
Imperial College: 37,900
Kings College London: 37,900
Grad School Elitist: 37,300**
University College London: 34,500
Sociological Imagination: 19,200
Academia Obscura: 17,300
The Sociological Review: 15,500
Manchester University: 11,500
London School of Hygiene and Tropical Medicine: 8,590***
*I’m pleased to see so much continued growth. I was quite proud of having more than doubled the follower count when I ran it for six months & hoped it would eventually become the most prominent twitter feed at LSE.
**Not for long! The account has now gone private in the face of widespread condemnation.
***This is actually the Press account. The university doesn’t seem to have a dedicated Twitter feed.