From Counterculture to Cyberculture, by Fred Turner, presents the fascinating history through which avowed cultural radicals of the 1960s came to generate the present day dogmas of working culture under digital capitalism. In the last week, I’ve written about this in terms of the digital nomad and the digital hipster. These cultural forms are, as Turner puts it on loc 3846, “libertarian nostrums” which “can transform a series of personal losses-of time with family and neighbors, of connection to one’s body and one’s community-into a soothing narrative with which they can rationalize the limits of their own choices”.
What in reality is “every bit as thorough an integration of the individual into the economic machine as the one threatened by the military-industrial-academic bureaucracy forty years earlier” (loc 3838) is rationalised as a mode of living freely, living passionately and living openly. One congratulates oneself for resisting integration into the cold, mechanical life-denying system while in reality being integrated into that system in a manner which is, arguably, more comprehensive.
He makes a crucial point on loc 3838-3846 about this nomadic mode of integration. This integration is comprehensive in its scope, with ‘personal life’ constantly under threat from ‘working life’ in a way which was not the case with the careful balance of the bourgeois 9-5. Every facet of life risks being subsumed under one’s (passionate) work. But this is accentuated by the tendency of work to squeeze out what Archer and Donati call relational goods. The form of life of the digital nomad too often precludes the mundanity of everyday involvements which generate relational goods, bonds with others that produce sources of value independent of those of organisations and capital. There is not a necessary feature of freelance labour, as much as it a certain self-articulation and mode of accounting for this condition of labour: the (relative) temporal autonomy which many enjoy could facilitate a very different relationship to the social order. From loc 3838-3846:
It may in fact result in every bit as thorough an integration of the individual into the economic machine chine as the one threatened by the military-industrial-academic bureaucracy forty years earlier. Furthermore, it may cut individual workers off from participating in local cal communities that might otherwise mitigate these effects. To stay employed, Ullman and workers like her must move from node to node within the network of sites where computers and software are manufactured and used, and in order to pick up leads for new work, they must stay in touch with one another. As a result, programmers and others often find themselves selves living in a social and physical landscape populated principally by people like themselves. To succeed within that landscape, they must often turn their attention away from another, parallel landscape: the landscape of local, material things, of town boards and PTA meetings, of embodied participation ticipation in civic life. They must declare and maintain an allegiance to their own professional network, to its sites and technologies. And they must carry with them a handful of rules that Ullman trumpets with more than a little sarcasm: `Just live by your wits and expect everyone else to do the same. Carry no dead wood. Live free or die. Yeah, surely, you can only rely on yourself.”
The reality underlying the ideals of the digital nomad and the digital hipster is the digital monad. If we treat these ideals too seriously, working life under digital capitalism eats away at our independent sources of esteem and value, leaving us with no locus of fulfilment other than work. The more we invest ourselves in working life, the harder it becomes to imagine a life which is not centred around work.