There’s an interesting passage in Uberworked and Underpaid, by Trebor Scholz, in which he discusses the contrasting experience of Amazon Mechanical Turk by users and workers. From loc 719:
While AMT is profiting robustly, 11 it has –following the observations of several workers –not made significant updates to its user interfaces since its inception, and the operational staff appears to be overwhelmed and burned out. Turkers have written and shared various browser scripts to help themselves solve specific problems. While this is a wonderful example of mutual aid among AMT workers, it is also yet another instance of how the invisible labor of Turkers remains uncompensated. While people are powering the system, MTurk is meant to feel like a machine to its end-users: humans are seamlessly embedded in the algorithm. AMT’s clients are quick to forget that it is human beings and not algorithms that are toiling for them –people with very real human needs and desires.
It’s easy to slip into characterising platforms in terms of our familiar experiences of them as end-users. This is an important reminder that their user-friendly character is a contingent expression of the interests the corporation has in maximising user engagement, rather than anything intrinsic to the technology of the platform itself.
This is important for analytical reasons, but it’s also a crucial prop to the ideology of platform capitalism, sustaining an idea of platforms as user-friendly spaces which mediate interactions determined by external factors. As opposed to deeply rule-governed systems, with the content of those rules being determined by commercial imperatives. From loc 735:
Mechanical Turk starts to look even less positive when considering that in the case of labor conflicts, Bezos’s company remains strictly hands-off, insisting that AMT is merely providing a technical system. Why would they have anything to do with the labor conflicts occurring on the platform? This would be like Apple owning the factories in Shenzhen where its iPhones are assembled, but then rejecting any responsibility for the brutal work regimes and suicides of the workers in these factories because Foxconn controls daily operations.