Bookmarking this so I can come back to it later. If I pursue this thread, Social Media For Academics is never going to get finished:
Reflecting their student populations, universities have long been bastions of oodles of consumer technology. We are awash in mobile phones, laptops, tablets, gaming consoles, and the like. If one combines mobile consumer technology with Big Data analytics, one gets a host of new possibilities ranging from new ways of providing students with basic support to new ways of getting students to learn what the faculty needs them to learn. If we can get the right information flowing through the minds of students, perhaps we can improve their success. We can potentially help transform the classroom from the 19th century to the 21st.
The byproducts of all this data are the new insights that can drive decision making in new ways. When one adds into the mix advanced data visualization capabilities, one gets something different for university administrators and faculty: better and approachable insight into university operations and even the minds of the students. Higher education is at the cusp of gathering an unprecedented amount of information using affordable tools and techniques.
I included some material on this in a lecture on big data I did for the MA course I was convening this year. But it just struck me how enormously significant this is for digital scholarship: the more academics embrace social media in circumstances where managers seek to unleash a big data tsunami of change, the more they will be monitored as part of such initiatives.