Tag: communications

My notes on What image types do universities post online? Twitter has become a mainstream activity for universities in the UK and the US, with most institutions now having a presence. The platform has taken an image based turn over the last few years, since native photo sharing was introduced in 2011 and Twitpic et […]

There’s a gently scathing inditement of university marketing in today’s WonkHE newsletter. I’ve been interested in university marketing for years, without ever having written properly on the topic. I find it fascinating to see how universities choose to position themselves to (imagined) publics, as well as what this positioning says about them and the context within […]

In the excellent Lower Ed, Tressie McMillan Cottom reflects on the market-orientation of for-profit colleges, tending to seek a continual growth in student numbers. This growth imperative can manifest itself in marketing and recruitment outstripping teaching in institutional spending. From pg 20: If budgets are moral documents, the fact that some financialized for-profit colleges reportedly spent […]

Watching channel 4 this evening, I encountered the NPower Price Promise which communicates their guarantee to always let consumers know the cheapest tariff available to them: Except this ‘Npower Price Promise’ isn’t a deliberate policy to ‘stand up for customers’. It’s a requirement by the regulator that came into force on 26 August 2013: Give […]

I don’t like ‘viral videos’. I like many videos that have gone viral. But the notion of producing ‘viral videos’, with a deliberate strategy to engender virality, irritates me – it entrenches commodification of internet culture, often involves trying so hard that it doesn’t work and contributes to the blurring of the boundary between commercial and non-commercial […]

There are obvious inefficiencies in this competition as increasing resources have to be devoted to marketing and recruitment … The cost of financing higher education through the botched loan scheme means that the Treasury has insisted on an overall cap on student numbers. This creates a zero sum game where the sector is unable to expand overall […]