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Brand Corbyn and Brand Trump

What do Jeremy Corbyn and Donald Trump have in common? On the face of it, two people could not be more dissimilar but I’m curious about what might be their analogous position in relation to mainstream political culture. After all, in a sense Corbyn came from outside party politics, albeit not in […]

Marketing the Digital University

In the excellent Lower Ed, Tressie McMillan Cottom reflects on the market-orientation of for-profit colleges, tending to seek a continual growth in student numbers. This growth imperative can manifest itself in marketing and recruitment outstripping teaching in institutional spending. From pg 20: If budgets are moral documents, the fact that some […]

the gift economy of the digital elite 

From The Boy Kings, by Katherine Losse, pg 194: The floor around Sheryl’s desk was piled with the endless gifts that she received from business contacts in lofty positions at Fortune 500 companies. People sent her Louboutin heels and Frette candles the diameter of dinner plates, which she unpacked while […]