Raiding the inarticulate since 2010

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Will Google crack generative search?

I was initially extremely sceptical but this rapidly improving. This was the result for the slightly niche query “university of manchester two-step I don’t have a smart phone” and it was exactly what I was looking for:

This is exactly the page I needed from the university website, which is ironically the sort of specific information which legacy search is increasingly unable to reliably locate. Obviously the problem is that this encourages people to not look at the site, not least of all to check the information. The hallucinations will continue, even if they are reduced.

But if the utility of generative search increases while legacy search continues to get worse, it could get normalised very quickly.

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