I’m not entirely convinced by what Darian Leader is saying here in Jouissance: Sexuality, Suffering and Satisfaction but I like it nonetheless. From loc 1174:
The father of the horde jealously guards a mass of data, purloined or taken by some kind of force from the public. And from this monopoly, acts of theft or illegitimate trade take place, allowing data to be sold and traded in the marketplace. Men like Bill Gates, Jeff Bezos and Mark Zuckerberg are shown less as jealously guarding a harem of women than as amassing data on consumers, data which they can then exploit and enjoy. Data itself has come to substantialise what we are separated from and what can be stolen from us, thus giving it a sexual value.