The cultural entrepreneurs behind your favourite thought leaders 

From Winner Takes All by Anand Giridharadas pg 88:

Zolli was a kind of MarketWorld producer, standing at the profitable intersection of companies wanting to associate themselves with big ideas, networkers looking for their next conference, and writers and thinkers who wanted to reach a broader audience and perhaps court the influential elites of the circuit. Zolli, who called his conference “a machine to change the world,” was a consultant and strategic adviser to companies like General Electric, PricewaterhouseCoopers, Nike, and Facebook, as well as NGOs, start-ups, and civil society groups; he was on the boards of various MarketWorld organizations; and he was a fixture on the paid lecture circuit, where he spoke on topics like resilience. His book on the subject would praise such things as smart electrical grids and marine conservation as win-wins. Zolli was, in other words, an expert in and perpetuator of MarketWorld culture and its way of seeing. He understood what ideas would be useful to MarketWorlders, helping them to anticipate the future and make their killings, and he understood what ideas made winners feel socially conscious and globally aware but not guilty or blamed.