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The rise of the ‘higher education professional’

Does anyone know of literature addressing the rise of this professional identity? From WONKHE’s Wonk Fest conference advertising:

Wonkfest is for UK higher education professionals: from the policy wonks and planners to comms, marketing and public affairs professionals plus everyone else with an interest in the future (and present) of UK HE. Joining them will be politicians, journalists, civil servants, business leaders and others from civil society with a stake in the future of our universities.

Categories: Digital Universities Thinking

Mark

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