While many see the term ‘curation’ as modish and vague, I see it as an important concept to make sense of how we can orientate ourselves within a changing cultural landscape. However I can sympathise with the thrust of these objections, in so far as they take issue with a sense of curation tied in with the worship of the new. Such a use of the term is possibly dominant, framing the curatorial imperative (selecting from available variety through filtering, commentary and evaluation) as a specialisation which emerges to cope with the late modern world. If we frame curation in this way, we miss out on the opportunity to explore how it has changed over time. See for example Nick Couldry’s Media, Self, World loc 1732:
Some literary cultures have been distinguished by the richness of their practices of commentary: the Jewish tradition of cabbala is frequently cited, but the ancient world’s general scarcity of textual objects meant that written manuscripts often reached people with the commentary of previous readers’ (so-called ‘scholiasts’) embedded within them, a tradition which reaches us now via the comments written in medieval versions of Greek texts.
Now we are entering an age of commentary for the opposite reason: because of the almost infinite proliferation of things to read and look at, we need to send signals to help each other select from the flux. At the same time, and for related reasons, our ability to send comments and signals has been massively extended by digital media: we take it for granted that by emailing or uploading a link we can point at something interesting we have just read and so alert someone on the other side of the world. The scope of commentary as a practice has been massively enlarged.
It is important that we can address problems and opportunities created by specific technologies without circumscribing our accounts in a way that limits them to these technologies. If we do so, we fail to recognise the continuities and we are inevitably left with anaemic conceptions of the human and the social which tend to be exhausted by the social-technical. From loc 1534 of Couldry’s book:
From searching, other practices quickly develop: practices of exchanging information by forwarding weblinks to family, friends or work colleagues, warehousing sites that collect recommendations from users so other users can narrow down their search practice (Digg, etc.), and tools for pre-ordered searches (RSS feeds and other alerts). These various search-enabling practices are increasingly prominent in everyday life as people seek to optimize their access to the vastly expanded flow of potentially relevant information. Their dispersed agency (anyone can forward a link or signal that they ‘like’ a post) contrasts with earlier centuries’ ways of disseminating interesting material: for example, the ancient and medieval world’s florilegia produced by groups of scholars, often in monasteries, who collected interesting quotes from otherwise obscure books into new volumes. Now not only do individuals (from their computers or phones, wherever they are) make the recommendations, but system interfaces, such as Digg and reddit, enable them to recommend cumulatively. Some commentators hope that ‘collaborative filtering’ and other collective forms of information sorting can challenge the dominance of Google and even create new forms of social bond.
How do we ensure we recognise these contrasts? How can we explore them in a way which allows us to productively theorise continuities and differences? There’s a fascinating meta-theoretical challenge here which I’d like to engage with seriously in future.
Categories: Communicative Escalation and Cultural Abundance: How Do We Cope? Digital Sociology Philosophy of Technology social theory The Content Ecosystem The Technological History of Digital Capitalism Thinking Uncategorized