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From the crowd-as-threat to crowd-as-resource 

From Uberworked and Underpaid, by Trebor Scholz, loc 685-704:

“Users happily do for free what companies would otherwise have to pay employees to do,” says former Wired editor turned drone manufacturer, Chris Anderson. It’s a capitalist’s dream come true. “It’s not outsourcing, it’s crowdsourcing. Collectively, customers have virtually unlimited time and energy; only peer production has the capacity to extend as far as the Long Tail can go.” 10 Following a decade-old trend, crowdwork is globally dispersed. The crowd is no longer understood as riotous; it does not have to be feared because globally distributed individuals are avaricious, selfish, and for the very most part isolated from each other. According to Anderson, as long as people are submitting themselves, they must not find it objectionable. What is missing from this analysis is that, systemically, there is no choice for these workers.

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