The marketing case for radical university leadership, or at least the pretence thereof

From One Market Under God, by Thomas Frank, loc 4896:

Asserting that mankind had entered a new era in which the value of brands mattered far more than any material factors, Dru argued that successful brands would have to invent some high-profile scheme for identifying themselves with liberation; they would have to identify and attack some social “convention” (one of those “ready-made ideas that maintain the status quo”); and would have to align themselves with some larger “vision” of human freedom.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

About Mark