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The marketing case for radical university leadership, or at least the pretence thereof

From One Market Under God, by Thomas Frank, loc 4896:

Asserting that mankind had entered a new era in which the value of brands mattered far more than any material factors, Dru argued that successful brands would have to invent some high-profile scheme for identifying themselves with liberation; they would have to identify and attack some social “convention” (one of those “ready-made ideas that maintain the status quo”); and would have to align themselves with some larger “vision” of human freedom.

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