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the carefully cultivated public persona of Eric Schmidt

From Battle of the Titans loc 1846:

Anyone who has ever worked for Schmidt will tell you that he is one of the toughest, most competitive executives walking. Ask Rubin what it was like to be on the receiving end of a few “Don’t fuck it up” lectures from Schmidt. “Not fun,” Rubin says. But in public Schmidt comes across as anything but the ambitious, competitive Silicon Valley tycoon that he is. He looks and sounds like an economics professor. Dressed typically in khakis and either a sweater or a blazer and tie, he goes out of his way to make journalists feel comfortable in his presence. He often solicits follow-ups to make sure, as he often says, that he has answered your question “crisply.” He is one of the rare executives unafraid to answer questions head-on. His answers are filled with facts, data, and history. He always has an agenda, but he rarely appears evasive. Most CEOs avoid detailed discussions with journalists at all costs. They’d rather seem evasive than miss an opportunity to repeat a talking point. Schmidt prefers to overwhelm with facts and knowledge. He’s not afraid to talk about facts that don’t support his thesis. He just supplies other facts that do.