In four years of using Twitter regularly, I’ve often found others tweeting things that resonate with me and vice versa. In fact one could plausibly suggest that these experiences play an important role in making continued use of the service appealing. What do I mean by ‘resonate’? I mean knowing where someone is coming from, understanding the reaction they’re expressing and sharing it to some extent. I would argue that resonance is an important factor to consider in understanding subjectivity within a changing social world – to understand where someone is coming from necessitates some degree of converging experience and circumstances. If everyone’s experience and circumstances are entirely particularistic then resonance becomes impossible. If everyone’s experience and circumstances tend towards homogeneity then resonance in interaction fades into the background and ceases to become a distinguishable phenomenon.
In this sense, I’d see resonance as an important micro-social mechanism engendering social integration: it helps translate objective commonalities into subjective commonalities. Experiences of resonance leave us with a sense that others understand where we are coming from and vice versa. The new forms of interaction facilitated by social media enable new ways in which objective commonalities can be translated into subjective commonalities. Things that previously couldn’t be a basis for subjective commonalities – because they rarely, if ever, entered into interaction – now can be and this has important social consequences. It would be easy to overlook the way in which something like Twitter can contribute to social integration because it is so empirically different to what we’re used to but I’d argue the same underlying mechanism is at work. It tends to increase the degree to which people feel a sense of commonality with a range of others with whom they interact and it does so because there are real underlying commonalities which facilitate this.