After a couple of years using Buffer to maintain the @soc_imagination twitter feed and occasionally looking through the analytics, I’ve noticed lots of key words that inevitably lead to a click through rate far higher than usual:
Consider this post a crude experiment to test whether what I’m coming to think is true actually is. There are basic claims about writing effective titles that are obviously accurate: the popularity of Upworthy style titles reflects more than the people who work there being slightly irritating. But I also suspect there are domain specific keywords which just don’t translate across different kinds of audiences. If this is true then it means that a large part of social media ‘expertise’ is just a familiarity with the cultural world of the intended audience and an understanding of the incredibly basic techical steps involved in putting that insight into practice.