George Eaton really hit the nail on the head with this. The difficulty is how to make this case, that contra TINA there is an alternative, without it sliding into an unintended attack on the flood relief action itself:
Britain today is a country in which more than half a million people have turned to food banks since April 2013, in which homelessness has risen by 34 per cent since 2010, and in which, for the first time ever, there are more people from working families living in poverty (6.7 million) than from workless and retired ones (6.3 million). But Cameron has been able to justify all of this pain by presenting it as the tough medicine required to clear the country’s debts. As yesterday’s YouGov poll showed, 54 per cent of voters believe the cuts are “necessary”, compared to just 30 per cent who believe they are unnecessary, a gap that has remained consistent throughout this parliament.
But yesterday, during his Downing Street press conference on the floods, Cameron suddenly abandoned this austere message. “Money,” he declared, “is no object in this relief effort. Whatever money is needed, we will spend it.” Many voters, not least those who have lost their homes to the floods, will appreciate the sentiment, but it prompts the question: if money is no object in the case of flooding, why is it an object in the case of homelessness, unemployment and poverty? Indeed, had he adopted such a generous stance from the start, and not cut real-terms spending on flood defences (what a false economy that has proved to be), Britain would have been far better prepared for the deluge than it was.
During the same press conference, after being challenged to divert money from the foreign aid budget to flood relief schemes, he replied: “I don’t think it’s needed to go for the aid budget because we will make available the money that’s needed here in Britain. We are a wealthy country, we have a growing economy. If money is needed for clean-up, money will be made available.”
Mark Carrigan 
2 responses to “Cameron’s declaration that “money is no object” has destroyed his austerity message”
Perhaps IDS will suggest that flood relief money should be reduced to take account of unused bedrooms?
how on earth did you choose that name??