Imagine a burly cowpuncher on the long, slow ride from the Panhandle of Texas to Columbia University, carrying in his saddle-bag some books which he reads with absorption while his horse trots along. Imagine that among the books are some novels of Kafka, Trotsky’s History of the Russian Revolution, and essays of Max Weber. Imagine the style and imagery that would result from the interaction of the cowboy- student and his studies. Imagine also that en route he passes through Madison, Wisconsin, that seat of a decaying populism and that, on arriving at his destination in New York, he encounters Madison Avenue, that street full of reeking phantasies of the manipulation of the human will and of what is painful to America’s well-wishers and enjoyable to its detractors. Imagine the first Madison disclosing to the learned cowpuncher his subsequent political mode, the second an object of his hatred…The end result of such an imaginary grand tour would be a work like The Sociological Imagination
By Edward Shils. The fact I’m only dimly aware of who he is makes me chuckle on behalf of C. Wright Mills.