Tag: gamification

A few creepy extracts from Jill Abramson’s Merchants of Truth about the office culture at BuzzFeed. The pursuit of virality has been gamified, with these ostentatiously fun undertakings matched by an underlying threat that those who can’t reach these standards won’t survive at the company in the longer term. In light of this we should […]

From Addiction By Design pg 83-84 Seeking to engender this same compelling sense of efficacy, secondary “bonus games” on video slots invite gamblers to perform actions over which they seem to have control (but do not). Anchor Gaming’s 2000 game Strike It Rich, for instance, presented players with a bonus game in which the object […]