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LLMs and a general ambivalence about platform capitalism

I have a strange relationship to LLM-criticism. I often agree with what critics say, even if I pedantically insist on reframing claims about LLMs as claims about interaction between LLMs and organisational settings. But I also use them daily and support others in using them. There are intellectual reasons for this given that, if you started from the assumption that diffusion of the technology was pretty inevitable given the material forces underlying it, mitigating harms came to seem vastly more helpful than saying “don’t do it”. The extent to which late 2022 was a point in my life when I felt politically (and personally) defeated also contributed to this outlook. Even allowing for all those elements however there was a sense that much, though by no means all, LLM discourse just failed to move me on a more affective level for reasons I didn’t quite understand. It felt like there was a surplus to the criticism, some additional animating factor, which didn’t translate for me.

I’ve been rereading Sherry Turkle’s Second Self (originally published in 1984) recently and I was struck by this observation she makes about video game criticism on pg 66:

And so, for many people, the video game debate is a place to express a more general ambivalence: the first time anybody asked their opinion about computers was when a new games arcade applied for a license in their community or when the owner of a small neighborhood business wanted to put a game or two into a store. It is a chance to say, “No, let’s wait. Let’s look at this whole thing more closely.” It feels like a chance to buy time against more than a video game. It feels like a chance to buy time against a new way of life.

Could this ‘general ambivalence’ be the surplus I intuited which I don’t feel? A sense in which LLM criticism becomes an occasion to stage a more generalised expression of discomfort with platform capitalism? I would argue we have to understand LLMs in terms of a genealogy of platform capitalism in order to make sense of how a technological innovation is being commercialised in increasingly destructive forms, accelerating an infrastructural project which is environmentally devastating. It again feels pedantic but too much LLM-criticism seems to start with the LLM rather than start with platform capitalism in a way that is analytically unhelpful. I wonder reading Turkle if there’s also an impulse to “buy time” by focusing on the object and/or the infrastructure associated with it rather than the deeper factors which have led it to emerge and take the form it has at the moment that it has?

If this seems dismissive it’s sincerely not my intention. I’ve tried to document my own orientation to LLMs at length, being honest about the tensions and contradictions in the role they play in my work and my life. Underlying this is an attempt to grapple with the fragile resurgence of some social and political hope in my psyche following an initial phase of post-pandemic doom. It’s also a period of time in which I’ve pretty much entirely left social media, largely because of my discomfort with platform capitalism, which makes my orientation to LLMs appear prima facie even more contradictory. So if it looks like I’m imputing tensions and contradictions to other people, I’m doing so in a way tied up with working out the even deeper tensions in my own position.

It was disorientating to find myself at odds with people whose instincts I pretty reliably shared in the past. I also think we’re on the cusp of seeing the first wave of truly enshittified LLMs, optimised for engagement, which are likely to be socially and psychologically destructive to a greater degree than social media. Perhaps in this light I’m just an LLM critic who fails to put his beliefs into practice? But it’s partly my conviction that what comes next will be much worse that underscores the sense in which I just have never felt the hostility to LLMs as sociotechnical objects (as opposed to the firms developing them) which many people seem to have felt. As someone who was an enthusiast about early social media before becoming a committed critic, who now does say “don’t do it” on the occasions when anyone asks, perhaps I’m simply following same trajectory with LLMs. But I also think the development of social media criticism over the 2010s took a direction which foreclosed other possibilities, in ways I think it would be helpful to analogise to LLM criticism. That however is a completely different blog post.

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