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The rebranding of University of Bolton

It now has a whole series of different brand identities:

  • University of Greater Manchester (at the old domain https://www.bolton.ac.uk/)
  • UoB Manchester (at this subdomain https://manchester.bolton.ac.uk/)
  • Where it describes itself as University of Bolton Manchester, despite building its home page around a picture of Salford 👇
  • There are references to the University of Bolton throughout both sites

Weirdly the UoB Manchester describes itself as “Partnered with the University of Bolton and situated within the centre of Manchester”, despite the name now being The University of Greater Manchester.

Perhaps I’m being unfair, in an institution currently undergoing transition, but I don’t recall ever seeing such messy branding on a university website before. Is this all now going to be the University of Greater Manchester and they just haven’t updated the websites yet?

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