From Affective Publics: Sentiment, Technology, and Politics, by Zizi Papacharissi pg 22:
Therefore, media are capable of sustaining and transmitting affect, in ways that may lead to the cultivation of subsequent feelings, emotions, thoughts, attitudes, and behaviors. The intensity supporting these reactions can be transformed into value, and the tendency to evaluate labor or play by virtue of the intensity behind the feeling with which it is performed produces an affect economy.
