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Elon Musk has not finished building his cultural machine

Unsettling suggestion that Musk tried to buy Substack last year, with the intention of folding it into Twitter/X:

But the New York Times reported yesterday that Elon Musk did attempt to buy Substack last year. Musk also hinted that he would merge it into Twitter and let Best run the combined companies.

The Times also reports that Best rejected this offer.

And he didn’t even fret about it. It was a “short-lived discussion,” according to the Times’ three sources.

That proves that Chris not only has wisdom, but also possesses integrity and strong core values. When he says that he supports indie writers, he really means it.

If Musk’s plan had been accepted, Chris would have enjoyed a huge payday in the transaction, and also might have found himself running the most powerful media force in the world right now.

But he didn’t hesitate to walk away from that.

https://www.honest-broker.com/p/strange-and-dazzling-things-are-happening?

What might the next step be if Substack is off the table?

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