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Interview in the Observer about the growth of Bluesky and the decline of Twitter

I really enjoyed this piece by Siân Boyle about the rapid growth of Bluesky. The numbers involved might not seem huge, until you realise these are predominately regular contributors on who any platform depends.

“X has become effectively Truth Social premium,” said Mark Carrigan, author of Social Media for Academics, referring to Trump’s hard-right social media platform. And the talk in technology circles is that Trump’s Truth Social could be folded into X.

“As much as I think Musk has acted in harmful ways, I think part of this is about the logic of social media platforms as they evolve,” said Carrigan. “The consequences of an advertising-based model incentivise certain ways of organising the platform that create negative effects.”

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