How to reduce the environmental impact of generative AI

There are some important points at the end of this piece, particularly with regards to how we develop norms around sustainable GAI use:

• Use existing large generative models, don’t generate your own.
• Fine-tune train existing models
• Use energy-conserving computational methods
• Use a large model only when it offers significant value
• Be discerning about when you use generative AI
• Evaluate the energy sources of your cloud provider or data center
• Re-use models and resources
• Include AI activity in your carbon monitoring