The sociology of expectations (and platform imaginaries)

In his Imagined Futures, Jens Beckert offers a sociology of expectations which reconstructs the role of imagination in how people orientate themselves to the future. From pg 9:

If actors are orientated toward the future and outcomes are uncertain, then how can expectations be define? What are expectations under conditions of uncertainty? That is the central question to which this book seeks an answer. If we take uncertainty seriously instead of conflating it with risk, it becomes evident that expectations cannot be probabilistic assessments of future states of the world. Under genuine uncertainty, expectations become interpretative frames that structure situations through imaginaries of future states of the world and of causal relations.

There are a few reasons I’m reading this. But I’m particularly interested in making sense of how users imagine platforms and what this means for their expectations of how their use of the platform will bring about certain ends. The role of the future in platform imaginaries might not seem self-evidently important but Beckert’s analysis can be used to make sense of how possibility is conveyed to users and how this in turn shapes their use.

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