This is a wonderful section from pg 9 of Andrew Pickering’s The Cybernetic Brain:
Unlike more familiar sciences such as physics, which remain tied to specific academic departments and scholarly modes of transmission, cybernetics is better seen as a form of life , a way of going on in the world, even an attitude, that can be, and was, instantiated both within and beyond academic departments, mental institutions, businesses, political organizations, churches, concert halls, theaters, and art museums. This is to put the case positively. But from another angle, we should note the continuing marginality of cybernetics to established institutions.
It captures why I find the early British sociologists so fascinating, for whom sociology was a way of life in the same sense conveyed here. Even if institutionalisation was necessary for sociology to grow, it’s hard not to wonder if this more than anything else was what eroded the liveliness Pickering conveys here, which these sociologists had in common with the cyberneticians he describes.