How does one become a competitive Rubiks cube player?

My sociological question after discovering the world of competitive Rubiks cube: how does one become a competitive Rubiks cube player? Is there an identifiable moral career in Goffman’s sense? There’s a vast internet subculture relating to this and I’m curious about the role it has play in enabling the competitive Rubiks cube world to coalesce. Here’s the video of the 2017 championship, watched 800,000 times:

Speedcubing is growing hugely, from twelve competitions in 2004 to 880 competitions in 2017. There’s a documentary Why We Cube that seems to explore the competitors but what about the spectators? Are they aspiring high level speed-cubers, curious spectators, people who’ve decided they don’t have the commitment or skills for speed-cubing?

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