In a recent article, Michael Burawoy warned about what he termed the spiralists. These are “people who spiral in from outside, develop signature projects and then hope to spiral upward and onward, leaving the university behind to spiral down”. While he was concerned with university leaders, I observed at the time that the category clearly has a broader scope than this. Reading Michael Wolff’s Fire & Fury, I’m struck by the role of spiralists within the Whitehouse who are objectively enablers of Trump while subjectively congratulating themselves for restraining him:
Still, the mess that might do serious damage to the nation, and, by association, to your own brand, might be transcended if you were seen as the person, by dint of competence and professional behavior, taking control of it. Powell, who had come into the White House as an adviser to Ivanka Trump, rose, in weeks, to a position on the National Security Council, and was then, suddenly, along with Cohn, her Goldman colleague, a contender for some of the highest posts in the administration. At the same time, both she and Cohn were spending a good deal of time with their ad hoc outside advisers on which way they might jump out of the White House. Powell could eye seven-figure comms jobs at various Fortune 100 companies, or a C-suite future at a tech company—Facebook’s Sheryl Sandberg, after all, had a background in corporate philanthropy and in the Obama administration. Cohn, on his part, already a centamillionaire, was thinking about the World Bank or the Fed.
These figures regard themselves as performing an important public service, enforcing moderation on the immoderate and providing competence in an executive characterised by incompetence. They will then be justly rewarded for this service, spiralling out of the Whitehouse and on to bigger and better things. Who could blame them for this? After all, they have spent time and energy giving to the public sector when they could have made so much more money in the private sector. This is a crucial rhetorical strategy of the spiralists: their ambition is justified by their public service but their public service is a tool of their ambition. They approach it as a means to elevate themselves, increasing their standing and seeking out new opportunities, while expecting to be praised for that which they have forsaken in the process. The ascent of the spiralists understands itself to be motivated by much weightier things than money.