From One Market Under God, by Thomas Frank, loc 1395:
Friedman was in some ways the very embodiment of market populism at flood tide. As the intellectual life of the decade came to resemble a race among popular financial commentators to win for themselves, through a sort of cosmic optimism about all things dotcom, the title of most enthusiastic pundit, Friedman was the blue-ribbon boy. He wrote as though his thoughts were somehow pegged to the insanely rising Dow, as though each advance on Wall Street was a go-ahead for a new round of superlatives and hyperbole. Friedman topped them all: Yergin, Kelly, Schwartz, Wriston, or even the cyber-ecstatics at Wired magazine.