Against craft capitalism 

An important reminder by Douglas Rushkoff in Throwing Rocks at the Google Bus. From loc 198-212:

For many of us, the current system, however convoluted, is better than nothing, and changing to one in which we must create real value is frightening. Most people are not cultural creatives capable of launching a business on Etsy, programming a new iPhone app, or growing artisanal organic yams. We work in cubicles managing spreadsheets, calculating sales targets, and budgeting ad spends—or in retail stores, on factory floors, and in warehouses—doing jobs that may have no application or value outside that single corporate setting. We are simply fighting to stay employed, pay our mortgages, save for our kids’ college, and make sure we have something left for retirement. And in spite of the digital boom—or maybe because of it—it’s getting harder to do any of those things.

If we accept the likely impact of automation, even within the professions, it raises an obvious question: what will people do for a living? I had someone senior within a company at the forefront of automation argue to me that it will force some professionals to raise their game, others can become independent crafts people and the remaining ones who cannot adapt will simply be a societal burden. How widespread is this view? My hunch is that it might prosper as a convenient rationale for ‘disruption’ constituting a form of cultural evolution. It needs to be challenged.