What does public sociology mean in an age of social media?

This looks like an important read (HT Org Theory) for anyone interested in the intersections of digital sociology and public sociology:

I informally examine how the idea of public sociology has been ašected by the rise of social media. New social media platforms disintermediate communication, make people more visible, and encourage public life to be measured. ey tend to move the discipline from a situation where some people self-consciously do “public sociology” to one where most sociologists unselfconsciously do sociology in public. I discuss the character of such “latently public” work, the opportunities and di›culties it creates for individuals, and its tendency to be associated with academic elds that believe in what they are doing.

https://kieranhealy.org/files/papers/soc-social-media.pdf