The Dual-Edged Character of Digital Freedom

From Mediated Memories, by Jose van Dijck, pg 119. The immediate discussion is about digital photography but the point can be extended much more widely:

In many ways, digital tools and connective systems expand control over an individual’s image exposure, granting more power to present and shape oneself in public. However, the flipside of this increased versatility is actually a loss of control over a picture’s framed meaning: pictures that are amenable to effortless distribution over the Internet are equally prone to unintended repurposing.