A really enticing analysis by Evgeny Morozov of the “eventual depoliticization of extremely political and contentious issues by wrapping them up in the empty, futuristic language of technology and innovation”. Silicon Valley increasingly dominates the discursive representation of our global future, with the amelioration of social problems limited to a technologically-driven intensification of consumption:
Like many in Silicon Valley, Ross believes in what has become known as the Varian Rule—named after Google’s chief economist, Hal Varian—which states that the kinds of luxuries enjoyed by billionaires today will eventually be provided, albeit in a somewhat modified, heavily technologized form, to the poor and middle classes. You won’t get a chauffeur, but you will get a self-driving car; you won’t get a secretary, but you’ll get Siri or Google Now. The only benchmark of success is access to goods and services, while the actual terms on which this access is provided—for Google Now to work, for example, you need to let Google monitor you pervasively—are never discussed. Here is a capitalism-friendly version of social mobility, whereby consumption, rather than the dissolution of existing power relationships, becomes the sole goal of emancipatory struggles.