http://www.lse.ac.uk/newsAndMedia/videoAndAudio/embed-player.aspx?id=3331
If the BrewDog founder is to be believed, in this podcast about his new book Business for Punks, it’s a matter of hostility towards incumbents. BrewDog were to commercial beer as Punks were to ‘pop’ (as the founder describes what punk was a reaction to). As he describes this ethos, “if we were going to fail, we were going to fail on our terms and fail doing something we were passionate about”. It’s self-starting disinterest in established views and a proactive concern to bring about one’s own imaged projects. In other words, if the BrewDog founder is to be believed, Punk is hyperactive liberal individualism. I hope he’s wrong.
