From Gates, by Stephen Manes and Paul Andrews, loc 10246:
It was Bill Gates who focused that view: As Harbers put it, “I created a Bill simulator in my head. Before I would go to a meeting with Bill I would actually run Bill in my head and ask all the tough questions and make sure that I thought about the stuff.” Software simulating hardware: It was the classic Microsoft development method, expanded to Bill himself.
It must be hard to be critical of a corporate cult of personality if you find yourself running a ‘simulator’ of your boss in your head. I find this interesting as a form of internal conversation: it’s reminiscent of someone adopting What Would Jesus Do? as a principle governing their exercise of reflexivity. How widespread is it in the technology sector?