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Help: different approaches to managing departmental twitter feeds

I just discovered that the Psychology department at Salford University has an innovate approach to maintaining their department twitter feed. Each week a different person tweets from the department, encompassing all students and staff. This has left me interested in the different approaches that departments can take to managing their twitter feeds. These are the ones I know of:

  1. Paying a postgraduate student to manage the department’s social media presence.
  2. Including social media work within the workload allocation for staff within the department.

I imagine these are also possible:

  1. Not paying a postgraduate student but getting them to do this work anyway.
  2. Not formally allocating this work to staff but running it as a voluntary commitment.
  3. Including it within the workload of existing administrative staff.

Does anyone know of any examples of the later three approaches? Are there any ways of managing a departmental feed that I haven’t included? I’m writing a chapter about these issues for my upcoming social media book and any ideas would be much appreciated!

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