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Has anyone else noticed this disturbing trend? Superstar profs doing ‘research’ in TV and web adverts

Witness Daniel Gilbert, superstar psychologist of TED fame, starring in adverts for Prudential:

And the rather less well known Adam Alter, who’s an assistant professor at NYU Stern,

Weirdly Robin Dunbar, he of Dunbar’s number, starred in a Guinness advert which has now been taken offline:

Screen shot 2014-02-13 at 10.30.18
Any other examples? This appropriation of the trappings of research within adverts seems to be matched by a trend towards ‘research’ in TV programmes themselves.

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