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Analysing mothers’ blogs about feeding families – free seminar

‘Analysing mothers’ blogs about feeding families: findings, methodological and ethical issues’

SRA free evening seminar, 29 Jan.

Presenters – Heather Elliott, Rebecca O’Connell, Corinne Squire (Novella) , Myrrh Domingo, Gunther Kress (MODE).

Mothers’ strategies for feeding their children in the context of rising food prices, socio-economic ‘austerity’ measures, and ‘time poverty’, have attracted increasing media attention, not least through the political campaigning of the food blogger Jack Monroe (http://agirlcalledjack.com). What might researchers learn from UK women’s contemporary blogs about meals, mothering, family life, work, limited money, and shortages of time? How might researchers approach such complex materials, powerfully shaped and enabled by digital technologies, but also inflected by many other kinds of text, such as diaries and recipes, as ‘data’?

In this seminar we report on an exploratory study which conducts narrative and multimodal analyses of two UK blogs concerned with food and family life in the context of limited economic and temporal resources. We describe our methodological approach, the ethical implications of working with blogs as narratives and multimodal ‘data’, and early findings. These findings relate to the embeddness of food practices in social contexts and social relations; mothers’ domestic food provisioning in the context of limited resources; and the meaning of food for performances and practices of mothering. We also draw out the usefulness and challenges of analysing blogs about feeding families as narratives of everyday life, and the applicability of the approach to other domains, including policy domains.

This evening seminar for the Social Research Association is on Weds 29 January 2014, 5.30 to 7pm, at the Defra offices in central London.  Places are free but limited in number.

Details and booking on the SRA website:  http://the-sra.org.uk/events/

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