If communications offices want to promote particular departments they should make videos like this

I really like this style of video. I think these in depth profiles of the intellectual biographies of specific academics could be really effective from a marketing perspective, particularly when it comes to recruiting grad students.

Orgtheorist and loyal orgtheory commenter Howard E. Aldrich is featured in a video about his intellectual trajectory and the history of organizational studies.  Learn about Howard’s start in urban sociology and organizational studies, why he finds cross-sectional studies “abhorrent,” his years at Cornell where he overlapped with Bill Starbuck, and how he got started publishing in organizational ecology.  He also explains how the variation, selection, and retention VSR) approach was a “revelation” for him, and how various institutions (University of Michigan, Stanford, and others) have promoted his intellectual development via contact with various colleagues, collaborators, and graduate students