Blogs are often seen as a somewhat unglamorous medium. Witness BBC journalist Andrew Marr’s dismissal of bloggers at the Cheltenham Literary Festival last year: “A lot of bloggers seem to be socially inadequate, pimpled, single, slightly seedy, bald, cauliflower-nosed young men sitting in their mother’s basements and ranting.”
However in conversations about blogging, the product is often confused with the platform. While many people do use blogs for the sort of sole authored ranting that Marr suggests, this is simplyone use of the underlying technology. The platform itself is immensely powerful: zero cost, immediate, easy to use, customisable, collaborative online publishing.